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For over a century, Burberry has stood as a symbol of British elegance, merging heritage with innovation. Founded in 1856 by Thomas Burberry, this iconic brand began as a humble outerwear shop in Basingstoke, England, before revolutionizing fashion with its waterproof gabardine fabric. Originally catering to soldiers and explorers, Burberry's trench coats became wartime essentials before transforming into coveted luxury items.
Burberry's defining moment came in 1879 with Thomas Burberry's invention of gabardine - a breathable, weatherproof fabric woven from tightly spun yarn. This patented material powered the brand's early success, equipping polar explorers like Ernest Shackleton and military officers during World War I. Characteristic details like epaulettes, gun flaps, and D-rings in their signature trench coats trace back to these functional military origins.
Introduced in the 1920s as a coat lining, the now-iconic Burberry Check (officially the "Nova Check") features camel, black, red, and white stripes in a repeating pattern. Though controversial after 20th-century counterfeiting issues, creative directors like Christopher Bailey and Riccardo Tisci later reimagined it as a contemporary status symbol. Notable show pieces from Burberry's past collections showcase this print's evolution.
In the 21st century, Burberry pioneered digital luxury under Angela Ahrendts' and Christopher Bailey's leadership - live-streaming runway shows before competitors and launching social commerce initiatives. Holding royal warrants since the 1950s, the brand continues dressign British icons while collaborating with contemporary artists for capsule collections and pop-up exhibitions worldwide. Burberry's factories in Yorkshire still handcraft each trench - featuring 180 stitches and requiring three weeks to complete. Whether worn by Audrey Hepburn in "Breakfast at Tiffany's" or reimagined in streetwear collaborations, these cross-generational designs increasingly incorporate sustainable materials while keeping the classic tan, black, and heritage red colorways alive.
"Burberry taught the world that authentic luxury combines practicality with poetry."
Modern Rebirth Under Digital Leadership
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