From Humble Beginnings to Global Luxury
Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry began as a small outfitter in Basingstoke, England. Its breakthrough came in 1879 with the invention of gabardine, a lightweight, breathable, and weatherproof fabric that revolutionized outerwear. This innovation laid the foundation for the brand's iconic trench coat, originally designed for British military officers during World War I. The coat's details—D-rings for grenades, epaulettes for rank insignia, and a storm flap—remain signature elements today.
The Distinctive Burberry Check
In the 1920s, Burberry introduced its now-famous nova check pattern, featuring camel, black, red, and white stripes. Initially used as a lining for trench coats, the design became a standalone symbol of British heritage by the 1960s. Though temporarily overused in the 2000s, creative directors like Christopher BaileyRiccardo Tisci
For a curated selection of Burberry’s current collections, explore this product datasheet
Modern Reinventions & Charting the Future
Under Riccardo Tisci's direction (2018–2022), Burberry embraced streetwear influences while preserving classic silhouettes. The brand introduced the TB monogram, a contemporary twist on its equestrian logo, which gained celebrity endorsements from influencers like Harry Styles. Sustainability also became a priority—by 2022, Burberry committed to carbon neutrality and banned exotic skins. Today, the brand’s runway shows blend digital experiences with physical events, showcasing its adaptability in the Web3 era.
A Symbol of British Culture
More than a fashion label, Burberry represents British craftsmanship and resilience. Its trench coats have been worn by legends from Audrey Hepburn to David Bowie, while collaborations with artists like Vivienne Westwood keep it culturally relevant. From royal warrants to urban street style, Burberry's duality—timeless yet innovative—continues to captivate generations.