Since its founding in 1856, Burberry has evolved from a modest outdoor apparel retailer into a global luxury powerhouse. Synonymous with British elegance, innovation, and the iconic trench coat, Burberry's journey reflects resilience and reinvention. Below, we explore the brand's storied past and its innovative leap into modern fashion.
Humble Beginnings and the Birth of an Icon
At just 21, Thomas Burberry opened a small shop in Basingstoke, England, specializing in durable outerwear. His breakthrough came in 1879 with the invention of gabardine, a waterproof yet breathable fabric. This revolutionary material became the foundation for the brand’s renowned trench coats—originally designed for World War I officers but later adopted by civilians as a timeless staple.
The Trench Coat: A Cultural Symbol
By the 20th century, Burberry’s trench coat transcended military utility, embraced by Hollywood stars like Humphrey Bogart and Audrey Hepburn. The coat’s design—featuring epaulets, a gun flap, and the signature check-lined collar—became a symbol of sophistication. Today, it remains a cornerstone of the brand's identity. Explore Burberry’s latest trench coat designs here.
From Heritage to High-Tech
In the digital age, Burberry has balanced tradition with cutting-edge initiatives. Under former CEO Angela Ahrendts, the brand pioneered live-streamed runway shows and RFID-activated clothing stores. Collaborations with tech giants and contemporary artists have cemented its relevance among younger consumers while retaining loyal patrons.
Sustainability and Future Visions
Burberry’s commitment to sustainability includes ambitious goals like achieving carbon neutrality by 2040. From eco-friendly runway collections to responsibly sourced materials like recycled nylon, the brand demonstrates how luxury and consciousness can coexist. Its reinvention continues under creative director Riccardo Tisci, who blends streetwear influences with classic motifs.
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