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Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberrytrench coats, distinctive check pattern,
Burberry’s breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric. This revolutionary material, patented in 1888, became the cornerstone of the brand's reputation. Explorers like Sir Ernest Shackleton and Roald Amundsen relied on Burberry’s outerwear
By the early 20th century, Burberry introduced the Tielocken—the precursor to the modern trench coat. Designed for British military officers during World War I, its functionality (epaulets, D-rings, and storm shields) became timeless style elements. The brand’s beige Nova Check, introduced in the 1920s, later adorned scarves, luggage, and even celebrity wardrobes. Burberry’s trench coats remain a symbol of British elegance. Facing challenges in the 2000s due to over-licensing, Burberry redefined itself under CEOs like Angela Ahrendts and Christopher Bailey. The brand embraced digital innovation—livestreaming runway shows, leveraging social media, and collaborating with tech giants. For a curated selection of modern Burberry staples, refer to this Burberry product catalog, showcasing seasonal must-haves. Recent campaigns spotlight British music talent (e.g., Harry Styles) while staying true to heritage. Creative director Riccardo Tisci’s "TB" monogram和创新check designs mark another bold evolution, appealing to millennial and Gen-Z consumers. Today, Burberry balances its 168-year legacy with avant-garde creativity. As climate-consciousness rises, its ReBurberry Fabric
From Practicality to Luxury
Modern Reinvention
Year
Milestone
1856
Brand founded by Thomas Burberry
1879
发明of gabardine fabric
1924
Nova Check introduced
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