In 1880, Burberry made history with the invention of gabardine, a breathable, weatherproof fabric that would later redefine outerwear. This innovation led to the creation of the Trench Coat, originally designed for British army officers during World War I. Features like epaulettes, D-rings, and the signature check lining solidified its place as a wardrobe staple.

The Signature Check: A Mark of Distinction

First introduced in the 1920s as a lining, the Burberry Check—a pattern of camel, black, red, and white—has become a globally recognized symbol of luxury. The check’s bold design has adorned everything from scarves to handbags and even runway collections, evolving with modern interpretations while retaining its classic appeal.

Burberry Today: Tradition Meets Innovation

Under creative directors like Christopher BaileyRiccardo Tisci, Burberry has successfully fused heritage with contemporary trends. The brand has embraced digitalization, launching augmented reality shopping experiences and pioneering sustainable fashion initiatives. Its flagship London store on Regent Street exemplifies this blend of tradition and futurism.

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From dressing Audrey Hepburn in Breakfast at Tiffany’s

"Burberry doesn’t just sell clothes; it sells British heritage wrapped in modernity."