Since its inception in 1856, Burberry has stood as a symbol of British sophistication. Founded by Thomas Burberry, a 21-year-old draper's apprentice, the brand initially specialized in durable outdoor clothing. Its revolutionary waterproof gabardine fabric, patented in 1888, became the foundation for iconic designs like the Trench Coat, which later gained fame among soldiers in World War I.
"Burberry represents the perfect marriage of innovation and tradition." – Former Creative Director, Christopher Bailey
Burberry's distinctive check pattern, introduced in the 1920s, became synonymous with luxury. From Audrey Hepburn to contemporary influencers, this pattern has adorned generations of style icons. The brand later expanded into fragrances, accessories, and even high-tech digital campaigns under CEO Marco Gobbetti.
The iconic Burberry trench coat – windproof since 1912
Burberry's Modern Reinvention
In the digital age, Burberry has pioneered live-streamed runway showssocial commerce. Their 2020 "rave culture" collection, blending streetwear with classic tailoring, exemplified current fashion directions
Era
Signature Innovation
Victorian Era
Weatherproof outerwear
Post-War Period
Globalization of the check pattern
21st Century
Digital-first luxury experiences
From royal warrants to celebrity endorsement spanning Kate Moss to Timothée Chalamet, Burberry maintains cultural relevance while preserving craftsmanship. Each stitching method in their 800+ global stores echoes the founder's original vision.
How does a brand maintain fresh appeal across 165 years? Burberry answers through calculated evolution—whether reinventing its monogram under Riccardo Tisci's direction or supporting emerging British artists through the Burberry Foundation.
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