By the early 20th century, Burberry had become a global name, equipping explorers like Ernest Shackleton and Roald Amundsen on their expeditions to the poles. The brand's trench coats also gained popularity during World War I, as they were adapted for military use, featuring details like epaulettes and D-rings that are still present in modern designs. This blend of functionality and elegance has always been at the heart of Burberry's identity.

One of Burberry's most recognizable elements is its Nova Check, a pattern introduced in the 1920s as a lining for its trench coats. Over time, this check became a symbol of status and style, adorning everything from scarves to handbags. Despite facing overexposure in the 2000s, Burberry successfully revitalized its image under the leadership of Christopher Bailey, who infused the brand with youthful energy while staying true to its heritage.

Today, Burberry is not only a fashion powerhouse but also a pioneer in digital innovation. From livestreaming runway shows to leveraging cutting-edge technology like augmented reality, Burberry has consistently embraced the future while honoring its past. The brand's commitment to sustainability is equally noteworthy, with initiatives to reduce its environmental footprint and promote ethical practices.

For those interested in exploring Burberry's latest collections, you can find a detailed overview of their products on this comprehensive spreadsheet. From timeless trench coats to modern accessories, Burberry continues to define British luxury for a new generation.

In conclusion, Burberry's journey from a humble outfitter to a global icon is a testament to its ability to blend tradition with innovation. With over 160 years of history, the brand remains a beacon of timeless style, proving that true luxury is not just about craftsmanship, but also about adaptability and vision.