The Legacy of Burberry: A Timeless British Icon

2025-03-26

Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberrytrench coats, distinctive check pattern, and cutting-edge designs, Burberry continues to shape the fashion industry.

From Rainproof Origins to Global Recognition

Burberry's story began in Basingstoke, England, when a 21-year-old draper's apprentice, Thomas Burberry, opened his own store. His vision was simple yet revolutionary: to create durable and weather-resistant outerwear. In 1879, he invented gabardine, an innovative waterproof yet breathable fabric. This breakthrough became the foundation of Burberry's reputation for combining functionality with style. The brand quickly gained favor among explorers, aviators, and even military personnel—most notably during World War I when the trench coat

Iconic Symbols: The Trench Coat & Check Pattern

The Burberry trench coat, originally designed as military attire, soon transcended its utilitarian roots. Thanks to its tailored silhouette and sophisticated detailing—such as epaulettes, gorget patches, and storm shields—it became a wardrobe staple. Hollywood embraced it, with stars like Humphrey Bogart and Audrey Hepburn cementing its status as a cultural icon.

Equally renowned is the brand's signature Nova Check, a beige, black, white, and red tartan pattern introduced in the 1920s. Initially used as a lining for coats, the check later became a bold fashion statement, appearing on scarves, handbags, and accessories. Though its popularity waned in the late 20th century due to counterfeit issues, creative director Christopher Bailey reinvigorated the design by blending classic elements with modern interpretations.

Burberry in the Digital Age: Innovation Meets Tradition

Burberry has continuously pushed boundaries beyond design. Under CEO Angela Ahrendts and designer Christopher Bailey, the brand embraced digital innovation, making history in 2010 as the first luxury label to livestream a runway show. Social media, from Instagram

A Continued Commitment to Craftsmanship

Despite advancing technology, Burberry remains dedicated to artisanal excellence. Each of its legendary heritage trench coatsemerging talent, collaborating with contemporary artists and musicians to keep its aesthetic fresh and culturally relevant.

Looking Ahead

Today, the house thrives under visionary leadership, marrying tradition with modernity. Current chief creative officer Daniel Lee

From battlefield functionality to the front rows of fashion week, Burberry's journey exemplifies timeless innovation. With heritage, craftsmanship, and adaptability

Discover Burberry's craftsmanship for yourself—view exclusive seasonal finds in our featured catalogue.

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