Thomas Burberry started his business with a simple goal: to create durable and functional outerwear. His breakthrough came in 1879 with the invention of gabardine, a waterproof yet breathable fabric. This innovation revolutionized outerwear, making it suitable for various climates and activities. The fabric quickly gained popularity, even among explorers like Ernest Shackleton, who wore Burberry gabardine during his expeditions to the Arctic.

The Trench Coat: A Global Icon

Perhaps Burberry's most famous creation is the trench coat. Originally designed for British soldiers during World War I, the trench coat combined practicality with style. Its signature features, such as the storm flap, epaulettes, and D-ring belt, were not just decorative but served functional purposes in military use. Today, the Burberry trench coat remains a staple in modern wardrobes, a testament to its timeless design.

Evolution into a Luxury Powerhouse

Over the decades, Burberry expanded its product range to include scarves, handbags, fragrances, and even high-end ready-to-wear collections. The brand's iconic check pattern, introduced in the 1920s, became a symbol of sophistication and status. While it faced challenges in the 2000s due to overexposure, Burberry successfully redefined its image under the leadership of creative director Christopher Bailey, embracing digital innovation and a youthful aesthetic.

Burberry Today

Today, Burberry continues to blend tradition with modernity. Its commitment to sustainability and innovation is evident in initiatives like the ReBurberry Edit, which focuses on eco-conscious designs. The brand also embraces technology, using tools like augmented reality to enhance the shopping experience. For a detailed look at Burberry's latest products, including its iconic trench coats and accessories, you can explore this product spreadsheet.

Conclusion

From its humble beginnings to its status as a global luxury icon, Burberry's story is one of resilience, innovation, and timeless style. Its ability to adapt to changing times while staying true to its heritage is a hallmark of its enduring appeal. Whether it's a classic trench coat or a modern accessory, Burberry continues to define what it means to be truly British.