Founded in 1856 by a 21-year-old Thomas Burberry, the eponymous Burberrygabardine
Burberry's most legendary innovation came during World War I when the British military commissioned the company to design a new officer's coat. The resulting "Tielocken" (patented in 1912) evolved into the modern trench coat
In the 1920s, Burberry introduced the now-iconic beige/black/red nova checkbecame a status symbol, adorning umbrellas, scarves, and luggage. The pattern was so popular that counterfeiting became rampant, leading Burberry to reduce its use until a 2010s revival under creative director Christopher Bailey.
Burberry's pioneering spirit extended beyond apparel. They dressed explorers like Ernest Shackleton for Antarctic expeditions and aviator Claude Grahame-White for record-breaking flights. Their Weatherproof Wool collection in 1908 showcased continued textile innovation while outfitting commanders through two World Wars.
The 2000s marked Burberry's digital transformation into a $3.8 billion empire. Under CEO Angela Ahrendts and Chief Creative Officer Riccardo Tisci, the brand embraced social media with viral runway livestreams featuring British models like Cara Delevigne. Recent collabs with Vivienne Westwood
Today, Burberry stands among Britain's most valuable brands with flagship stores revitalizing traditional regalia through contemporary designs - a reminder that innovation, when built upon quality craftsmanship, never goes out of style.
Year | Innovation |
---|---|
1856 | Thomas Burberry opens first store |
1879 | Gabardine fabric invention |
1901 | First registered Burberry logo |
2018 | Riccardo Tisci's monogram redesign |
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