Burberry
The Birth of an Icon: The Trench Coat
One of Burberry’s most legendary creations is the Burberry Trench Coat, introduced during World War I. Designed as a practical yet stylish raincoat for British soldiers, its durable water-repellent fabric, known as gabardine, set new standards in outerwear. The coat’s military-inspired details, such as the shoulder epaulettes and D-ring belts, remain key elements of the brand today.
The Burberry Check Pattern
Another iconic hallmark of Burberry is its nova check pattern, featuring camel, black, red, and white stripes. Though initially used as a lining for coats, this design gained worldwide recognition in the 20th century and became synonymous with the brand's identity. Today, it appears on scarves, bags, and even runway redesigns.
For an exclusive look at current collections and featured products, check out this detailed e-sheet of Burberry designs
Expansion and Innovation
Burberry also pioneered early digital marketing in fashion, one of the first luxury brands to embrace live-streamed fashion shows and digital commerce. Through strategic collaborations and modernization of its classics—such as reinventing fragrances like the Burberry Hero
Sustainability and Future Vision
Recently, Burberry has committed to eco-conscious fashion by reducing waste in production and switching to more renewable materials. The brand's dedication to ethical responsibility while maintaining iconic craftsmanship ensures it remains a giant in the high-fashion industry.
Burberry’s blend of historical prestige and contemporary innovation cements its legacy in fashion history, earning admiration from critics and celebrities alike.
