Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry
In 1879, Burberry revolutionized rainwear by inventing gabardine, a breathable, weatherproof fabric that was both durable and lightweight. This innovation led to the creation of the iconic trench coat, originally designed for British military officers during World War I. The coat's functional details—like D-rings for equipment and epaulettes for rank insignia—remain signature elements today.
Becoming a Cultural Symbol
By the mid-20th century, Burberry's check-lined trench coats had transcended utility to become a fashion statement, worn by Hollywood stars like Audrey Hepburn and Humphrey Bogart. Thetan, black, and camel check—first introduced in the 1920s as a coat lining—was later applied to accessories, inadvertently turning it into one of history's most copiedpatterns.
However, the brand faced challenges in the 1990s due to overexposure and counterfeiting. A strategic rebranding under CEO Angela Ahrendts (2006-2014) repositioned Burberry atheiluxury market, leveraging digital innovation like livestreamed runway shows.
Modern Reinvention and Sustainability
Today, Burberry balances its heritage with contemporaryappeal. Creative DirectorsRiccardo Tisci and Daniel Lee have introduced streetwear influences while maintaining the brand's classic codes. Notably, the 2018 Burberry product range
Craftsmanship Meets Innovation
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