Burberry’s most legendary contribution to fashion is the trench coat, originally designed for British military officers during World War I. Features like the D-ring belt and gun flap were functional wartime additions, later becoming stylistic hallmarks. Post-war, the coat transitioned into civilian wardrobes, epitomizing sophistication. Today, it remains a staple in Burberry’s collections, with modern reinterpretations like those featured in this curated selection of Burberry products.

The Nova Check: A Double-Edged Sword

Introduced in the 1920s as a coat lining, the beige-and-black check pattern became synonymous with Burberry. By the 1990s, however, overexposure and counterfeits dulled its exclusivity. Under then-CEO Angela Ahrendts, the brand reduced its use temporarily to rebalance prestige. The check pattern later resurged as a limited-edition statement, proving its enduring appeal.

Burberry’s Digital Reinvention

Pioneering the digital luxury space, Burberry live-streamed its 2010 runway show, tapping a younger audience. Creative Director Christopher Bailey (2001–2018) infused tech-driven experiences, from AR shopping tools to social media campaigns. This forward-thinking approach kept Burberry relevant in the fast-paced digital era while honoring its heritage. Explore their latest tech-integrated designs in this digital catalog.

Sustainability and Modern Revivals

Under current leaders Marco Gobbetti and Riccardo Tisci, Burberry embraces sustainability, pledging carbon neutrality by 2022 and eliminating plastics. Tisci’s "TB" monogram and streetwear-inspired collections attract Gen Z, demonstrating adaptability without losing core elegance. The brand’s ability to innovate—whether through eco-conscious practices or viral accessories—cements its timeless yet contemporary status.