Thomas Burberry started his business with a vision to create durable, weather-resistant clothing. In 1879, he introduced gabardine, a breathable, waterproof fabric that revolutionized outdoor wear. This groundbreaking material became the foundation for Burberry's iconic trench coat, which was later adopted by British military officers during World War I.

The Trench Coat Phenomenon

The Burberry trench coat quickly became a symbol of timeless elegance. Its design, featuring a double-breasted front, storm flaps, and a belt, was both functional and stylish. Over the years, the trench coat has been worn by countless celebrities, actors, and even royalty, cementing its status as a fashion staple.

The Iconic Check Pattern

In the 1920s, Burberry introduced its signature check pattern, characterized by beige, black, red, and white stripes. Originally used as a lining for the trench coats, the check pattern soon became a hallmark of the brand. Today, it is featured on everything from scarves and handbags to accessories and home decor.

Modern Innovations

Burberry has consistently pushed the boundaries of fashion and technology. In 2009, under the creative direction of Christopher Bailey, the brand became the first luxury label to livestream its runway shows. Burberry also embraces digital innovation through its augmented reality experiences and social media campaigns, connecting with a new generation of consumers.

Sustainability and Responsibility

In recent years, Burberry has made significant strides in sustainability. The brand is committed to reducing its environmental impact by using eco-friendly materials, implementing ethical sourcing practices, and supporting initiatives that combat climate change. Burberry's dedication to sustainability reflects its mission to create a positive impact on the world.

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