Founded in 1856, Burberry is one of the most iconic British luxury fashion houses, renowned for its timeless designs and innovative approach to outerwear. The brand's journey began when Thomas Burberry, a 21-year-old draper's apprentice, opened a small outfitter's shop in Basingstoke, Hampshire. His vision was to create functional yet stylish clothing, and this ethos remains at the heart of the brand today.
The Birth of Gabardine: A Game-Changer
In 1879, Thomas Burberry revolutionized the fashion industry by inventing gabardine, a breathable, weatherproof, and durable fabric. This groundbreaking material was made by weaving yarn in a way that made it resistant to rain while remaining lightweight. The invention of gabardine led to the creation of the Burberry trench coat, which became a staple for soldiers during World War I. The trench coat's distinctive design, featuring epaulettes, a storm flap, and a belted waist, has since become synonymous with Burberry.
From Military Wear to Global Luxury
After the war, the Burberry trench coat transitioned from military wear to a symbol of British style and sophistication. The brand expanded its offerings to include high-end clothing, accessories, and fragrances, all characterized by their quality craftsmanship and classic designs. The iconic Burberry check, a tan, black, and red plaid pattern, was introduced in the 1920s as a lining for the trench coats. Over time, it became a hallmark of the brand, adorning everything from scarves to handbags.
Modern Innovations and Sustainability
In recent years, Burberry has continued to innovate while staying true to its heritage. The brand has embraced digital technologies, such as augmented reality in retail, and has made strides in sustainability by committing to becoming carbon-neutral by 2022. Burberry has also introduced eco-friendly materials and practices, ensuring that its luxurious products align with modern environmental values.
Today, Burberry stands as a symbol of British elegance and innovation, celebrated for its rich history and forward-thinking approach. Its timeless designs continue to captivate fashion enthusiasts worldwide, making it a true icon in the luxury fashion industry.
For a detailed look at some of Burberry's latest products, check out this electronic spreadsheet