Founded in 1856 by Thomas Burberry, Burberry has grown from a modest outdoor apparel store in Hampshire, England, into a global luxury fashion powerhouse. Known for its distinctive check pattern and innovative fabrics, the brand has embodied British elegance for over a century. This article delves into the rich history and evolution of Burberry.

From Humble Beginnings to High Fashion

Originally established as an outdoor clothing retailer, Burberry gained prominence in the early 20th century with its weatherproof gabardine fabric. This revolutionary material, invented by Thomas Burberry himself, repelled rain while remaining breathable—perfect for British weather. The brand’s reputation soared when explorers like Sir Ernest Shackleton wore Burberry gabardine suits on their expeditions to the Arctic and Antarctica.

By the 1920s, Burberry had expanded its product line to include tailored coats, scarves, and the now-legendary trench coat, which became a staple for British officers during World War I. The iconic beige, black, red, and white check lining—originally introduced in the 1920s as a coat lining—later became synonymous with Burberry’s luxury identity.

A Symbol of British Heritage

Throughout the decades, Burberry maintained its reputation as a symbol of classic British style, worn by celebrities and royalty alike. The brand’s classic trench coats and checked scarves became wardrobe essentials for style-conscious individuals worldwide. However, by the late 20th century, Burberry faced challenges as its signature check pattern became overexposed and associated with counterfeiting.

The appointment of Christopher Bailey as Creative Director in 2001 marked a pivotal moment for the brand. Bailey reinvigorated Burberry by modernizing its image while preserving its heritage. His tenure saw the launch of digital initiatives like live-streamed runway shows, making high fashion more accessible.

Burberry in the Modern Era

Today, under the guidance of CEO Jonathan Akeroyd and Creative Director Daniel Lee, Burberry continues to innovate while paying tribute to its roots. The brand reimagines its classic check into contemporary silhouettes for a new generation. From its signature trench coats to luxury accessories, Burberry’s designs remain at the forefront of global fashion.For an updated selection of Burberry’s latest products, take a look at this detailed product spreadsheet, featuring the newest collections and timeless pieces.

Conclusion

From its functional beginnings to its current status as a luxury icon, Burberry’s story is one of innovation, endurance, and reinvention. The brand seamlessly combines tradition with modernity, securing its place as a defining name in fashion. As trends evolve, Burberry continues to adapt—ensuring its legacy endures for generations to come.