In the 1920s, the brand introduced its Nova Check—a camel, black, white, and red plaid pattern. Initially used as a lining for trench coats, it soon became a status symbol in its own right. By the late 20th century, Burberry began applying the check to scarves, umbrellas, and handbags, though the brand later scaled back due to overexposure and counterfeit issues.

Modern Reinvention and Challenges

Under the creative direction of designers like Christopher Bailey and Riccardo Tisci, Burberry embraced digital transformation, live-streaming runway shows and leveraging social media. However, it has faced criticism for moving some production overseas and struggles to balance heritage with contemporary appeal. Recent rebranding efforts, including a minimalist logo shift, reflect Burberry’s push to stay relevant in fast-changing luxury markets.

Conclusion

Over 160 years, Burberry has navigated wars, market shifts, and trends while retaining its quintessential British identity. Whether revisiting archives or pioneering sustainability in luxury fashion, the brand continues to evolve without losing its timeless essence. Its story—woven with innovation, endurance, and reinvention—makes Burberry more than a label but a cultural touchstone.