The Timeless Legacy of Burberry: From Trench Coats to Global Icon

2025-04-11

Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry

Humble Beginnings in Basingstoke

At just 21 years old, Thomas Burberry opened his first store in Basingstoke, England. His early focus was on designing weatherproof outerwear for farmers and outdoorsmen. In 1879, he revolutionized rainwear by inventing gabardine, a breathable, waterproof fabric that became the foundation of the brand's success. Unlike earlier materials, gabardine was lightweight, durable, and resistant to abrasion—making it ideal for explorers and adventurers.

The Birth of the Trench Coat

The iconic trench coat

The Famous Check Pattern

Introduced in the 1920s as a lining for trench coats, the Burberry check—a camel, black, red, and white plaid—quickly became a status symbol. By the 1960s, the pattern adorned scarves, umbrellas, and luggage, cementing its place in pop culture. However, overexposure in the 1990s led to counterfeiting issues, prompting the brand to temporarily reduce its use of the pattern. In recent years, creative directors like Riccardo Tisci have reimagined the check with bold colors and modern twists.

Innovations and Challenges

Burberry was among the first luxury brands to embrace digital innovation. In 2009, it launched its Art of the Trenchsee-now-buy-now

Modern Collections and Sustainability

Today, Burberry continues to set trends under designer Daniel Lee, who took the helm in 2022. The brand has committed to sustainability, pledging to become carbon-neutraldetailed product spreadsheet.

A Symbol of British Heritage

With over 160 years of history, Burberry remains synonymous with British elegance. From its utilitarian roots to its modern glamor, the brand balances timeless appeal with forward-thinking creativity. Whether atop a trench coat or a limited-edition handbag, the Burberry check continues to tell a story of refinement and resilience—one that transcends generations.

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