Founded in 1856 by Thomas Burberry, Burberry
At just 21 years old, Thomas Burberry opened his first store in Basingstoke, England. Originally focusing on weatherproof clothing, his ingenious invention of gabardine—a breathable, water-resistant fabric—revolutionized outerwear. By 1879, this durable material became the foundation of Burberry's fame, particularly in military and exploration garments. During World War I, Burberry designed the Tielockentrench coatThe Birth of an Empire
The Trench Coat That Defined a Brand
The Signature Check and Global Expansion
In the 1920s, Burberry introduced its nova check—a beige, black, white, and red plaid lining. Initially used in trench coat linings, the pattern later adorned scarves, handbags, and accessories. However, overexposure in the 1990s led to a temporary retreat from the design. Under CEO Christopher Bailey's
Burberry embraced digital transformation early, live-streaming fashion shows in 2010 and launching shoppable runway collections. Yet, shifts in consumer tastes and leadership changes prompted reinvention. Recent creative director Daniel Lee
From royal warrants to collaborations with streetwear brands, Burberry balances tradition with contemporary relevance. Its sustainability efforts, including carbon-neutral commitments, align with modern values. As the brand evolves, its core identity—rooted in British craftsmanship—continues to captivate fashion enthusiasts worldwide. Explore Burberry's latest collections, including their reinvented classics, in this detailed product breakdown, showcasing how heritage meets cutting-edge style.Modern Innovations and Challenges
Burberry Today
“Burberry's journey mirrors the resilience of British design—adapting to change without losing timeless elegance.”