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Founded in 1856 by Thomas Burberry, Burberrygabardine—a weatherproof, breathable fabric—catapulted it to global fame by the late 19th century. This innovation led to iconic creations like the Trench Coat, originally designed for British soldiers during World War I.
In the 1920s, Burberry introduced its signature Nova Check—a camel, black, red, and white plaid lining—which became synonymous with luxury. By the 1990s, the pattern adorned everything from scarves to handbags, though oversaturation temporarily diminished its exclusivity. Recent creative directors like Riccardo Tisci have reinterpreted the check for contemporary audiences, blending heritage with streetwear influences.
"Burberry’s strength lies in its ability to balance tradition with innovation." — Fashion Historian, Emma Watson
Under CEO Marco Gobbetti and Chief Creative Officer Daniel Lee, Burberry embraced digital-first strategies, including AI-driven product analytics
From royal warrants to TikTok collaborations, Burberry’s 168-year journey reflects adaptability. Explore seasonal must-haves
Conclusion: A Future-Focused Legacy
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