Thomas Burberry was only 21 when he established his first store in Basingstoke, England, specializing in durable outdoor wear. His breakthrough invention, gabardine, revolutionized the industry. This weatherproof fabric, patented in 1888, was breathable yet impermeable, making it ideal for explorers and military personnel. The famed Burberry trench coat, designed for British soldiers during World War I, remains a staple in its collections today.

The Iconic Check Pattern

One of Burberry’s most recognizable features is its nova check—a beige, black, and red tartan design first introduced in the 1920s as a coat lining. By the 1960s, it became synonymous with the brand, adorning scarves, bags, and accessories. Though temporarily deemphasized in the 2000s due to overexposure, the check has made a strong comeback under creative directors like Christopher Bailey and Riccardo Tisci, who infused it with contemporary appeal.

Modern Reinvention and Sustainability

Under the leadership of CEO Marco Gobbetti and creative director Riccardo Tisci (2018–2022), Burberry embraced youth culture and streetwear influences. Collaborations with musicians and artists, as well as bold runway shows, reignited the brand’s relevance. Additionally, Burberry committed to sustainability, pledging to become carbon-neutral by 2022 and experimenting with eco-friendly materials like recycled nylon.

Explore Burberry’s Signature Pieces

For an in-depth look at the latest Burberry collections, check out this product catalog spreadsheet, which highlights popular items such as the Kensington trench coat, Lola handbag, and monogrammed accessories. Whether you're drawn to its timeless classics or cutting-edge designs, Burberry continues to set the standard for luxury fashion.

Combining tradition with innovation, Burberry remains a symbol of elegance and forward-thinking design. Its ability to adapt while staying true to its roots cements its status as a perennial leader in the fashion world.