The Birth of the Trench Coat

In the early 20th century, Burberry's legacy was cemented with the introduction of the trench coat, a garment originally designed for British military officers during World War I. The coat's durable design—featuring epaulets, D-rings, and a storm shield—became a civilian staple, symbolizing sophistication and adventure. Over the decades, celebrities from Audrey Hepburn to modern influencers have made it a cultural icon. Explore Burberry’s latest trench coat designs here.

From Check Pattern to Cultural Phenomenon

The brand’s signature Burberry Check, a beige-and-black plaid with red accents, debuted in the 1920s as a coat lining. By the 1960s, it adorned scarves, handbags, and umbrellas, becoming a symbol of aspirational British style. Though the pattern faced overexposure in the 2000s, creative directors like Christopher Bailey and Riccardo Tisci revitalized it with modern twists, merging tradition with streetwear influences.

Innovation and Modernization

Burberry has consistently embraced technology. In 2009, it pioneered "Burberry TV," streaming runway shows live. It also adopted "see-now, buy-now" collections and eco-conscious initiatives, like phasing out fur. Under CEO Marco Gobbetti and designer Riccardo Tisci, the brand reimagined its identity with the "TB" monogram (inspired by Thomas Burberry’s initials), targeting younger audiences while honoring its roots.

The Brand’s Global Footprint

From royal warrants to Hollywood endorsements, Burberry’s influence spans generations. Its stores—such as the flagship on London’s Regent Street—blend digital and physical retail seamlessly. Today, Burberry stands as a beacon of British craftsmanship, offering everything from fragrance to exclusive accessories highlighted in this curated spreadsheet.

Conclusion

Burberry’s story is a testament to evolving without erasing history. Balancing heritage with contemporary trends, it remains a powerhouse in luxury fashion—for rain or shine.