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For over 160 years, Burberry has stood as an iconic symbol of British craftsmanship, seamlessly blending
tradition with contemporary innovation. Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice,
the brand initially focused on designing outerwear that embodied both functionality and elegance. Burberry's early
breakthroughs included the invention of gabardine
Burberry's pivotal moment came during World War I when the brand redesigned military coats into what would become
the legendary Trench Coat. Features like epaulettes, D-rings, and storm shields were originally functional
details for soldiers, but they later defined Burberry's signature aesthetic. This adaptability—from battlefield essential
to fashion statement—showcases the brand’s enduring relevance. By the 1920s, the Burberry check
In the 2000s, Burberry embraced digital transformation under then-CEO Angela AhrendtsChristopher Bailey. Initiatives like livestreamed runway shows and social media campaigns
repositioned the brand for younger audiences while retaining its core identity. Recent collections under Daniel Lee,
appointed in 2023, have reinterpreted archival designs with bold colors and experimental textures—proof that Burberry
continues to innovate. Explore this curated selection of Burberry's latest products
Today, Burberry remains a global powerhouse synonymous with exploration, artistry, and British soul.
Whether through its trench coats, iconic checks, or boundary-pushing collaborations (such as with Supreme
For deeper insights into Burberry’s current offerings, including limited-edition pieces, refer to
this externally sourced product analysis
From Tactical Gear to Global Icon
"Burberry's strength lies in its ability to balance heritage with modern storytelling,
making classics feel fresh across generations." — Fashion Historian
Modern Reinvention
Collections
Key Pillars
Heritage Trench Coats
Timeless tailoring, water-resistant fabrics
TB Monogram
Contemporary logos inspired by archival motifs
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