Since its inception in 1856, Burberry has been synonymous with British luxury, timeless elegance, and innovative craftsmanship. Founded by Thomas Burberry as a small outfitter’s shop in Basingstoke, England, the brand has evolved into a global fashion powerhouse. Its iconic trench coats, signature check pattern, and innovative fabric technologies have cemented Burberry’s reputation as a trailblazer in the fashion industry.
A Pioneer in Weatherproof Fashion
Burberry revolutionized outerwear in 1879 with the invention of gabardine, a groundbreaking breathable, waterproof fabric. This innovation laid the foundation for the brand’s iconic trench coat, originally designed for British military officers during World War I. The coat’s functional details—D-rings for equipment, storm shields, and epaulettes—remain design hallmarks today.
The Birth of an Icon: The Burberry Check
In the 1920s, the now-famous Burberry Check—a camel, red, black, and white plaid pattern—was introduced as a lining for trench coats. By the 1960s, it became a standalone symbol of British style. While overexposure in the 2000s led to temporary retirement, creative directors like Christopher Bailey and Riccardo Tisci skillfully reinvented the pattern, blending heritage with contemporary relevance.
Digital Innovation and Sustainable Practices
Burberry has consistently embraced technology, from live-streaming runway shows in 2010 to launching AR shopping experiences. Recently, the brand committed to sustainability, pledging carbon neutrality by 2022 and incorporating eco-friendly materials like recycled nylon and bio-based acetate in collections. For a curated selection of Burberry’s latest offerings, explore this product overview spreadsheet
Enduring Influence
From dressing polar explorers like Ernest Shackleton to collaborating with modern celebrities like Anna Wintour and Emma Watson, Burberry balances tradition and innovation. Under CEO Jonathan Akeroyd, the brand continues to redefine luxury through bold designs, digital engagement, and ethical craftsmanship—proving that even after 168 years, Burberry remains at fashion’s forefront.