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Founded in 1856 by Thomas Burberry, the British luxury fashion house began as a small outfitter's shop in Basingstoke, Hampshire. The brand's journey from a humble retailer to a global symbol of elegance is a testament to its innovative spirit and timeless designs.
In 1879, Burberry invented gabardine - a breathable, weatherproof fabric that revolutionized outerwear. This breakthrough led to the creation of the iconic Burberry trench coat, originally designed for British military officers during World War I. The distinctive features like the storm flap, gun flap, and D-ring belts became signature elements that endure today.
Burberry's distinctive camel, black, white, and red check pattern became one of the most recognizable symbols in fashion after its introduction as a lining for trench coats in the 1920s. While often copied, the authentic Burberry check remains synonymous with British luxury. Modern collections continue to blend heritage
Under CEO Marco Gobbetti and creative director Riccardo Tisci (2017-2022), Burberry underwent a brand renaissance. The monogram TB pattern (inspired by founder Thomas Burberry's initials) became a new status symbol, while the brand maintained its leadership in digital innovation - being the first luxury house to livestream a fashion show in 2017. Today, Burberry operates over 400 stores worldwide yet remains deeply connected to its British heritage. Its iconic check pattern accessories, outerwear, and fragrances continue to define sophisticated style. Sustainability initiatives form part of the modern identity, with commitments to eliminate unnecessary plastic and reduce emissions by 46% by 2030. "In weaving story and product, community and commerce together, we have built a modern Burberry; one rooted in our heritage yet consistent with today." Burberry's presence extends beyond fashion to music and arts. Recent collaborations include collections inspired by British artist Henry Moore and Virgil Abloh. The brand frequently appears in pop culture - from classic films to being referenced in hip hop lyrics. The Burberry story is one of persistent reinvention while honoring tradition - from protecting soldiers in trenches to gracing modern runways, this British icon continues to shape global fashion nearly two centuries after its modest beginnings.
Burberry in the Digital Age
Global Reach with British Roots
Cultural Impact and Collaborations
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