Founded in 1856 by Thomas Burberry, the eponymous brand Burberry
The Birth of an Icon: The Trench Coat
In 1879, Thomas Burberry revolutionized rainwear with the invention of gabardine, a breathable, waterproof fabric. This led to the creation of the iconic Burberry trench coat, initially designed for British soldiers during World War I. The coat's functional details—epaulets, D-rings, and the storm shield—became hallmarks of practicality and style. Today, it remains a wardrobe staple, celebrated for its adaptability and timeless elegance. For a curated selection of current Burberry trench coats, explore this product catalog.
The Check Pattern: From Lining to Legend
In the 1920s, Burberry introduced the Nova Check, a distinctive beige, black, white, and red plaid initially used as a coat lining. Over decades, the pattern became a symbol of luxury—featured in scarves, handbags, and runway collections. Though its popularity一度 led to overuse and counterfeit issues, revitalized creative directions under designers like Riccardo Tisci have重新诠释 the check as a statement of modernity while respecting its heritage.
Modern Revival and Digital Innovation
Burberry’s ability to blend tradition with innovation has kept it relevant. Under former CEO Angela Ahrendts and designer Christopher Bailey, the brand embraced digital transformation—live-streaming runway shows, launching AR shopping experiences, andクリエイティブ social media campaigns. Collaborations with年輕艺术家 and sustainability pledges further cement its contemporary appeal. Discover how these elements translate into today’s collections in this regularly updated product database.
A Future Steeped in Heritage
With Daniel Lee taking the creative helm in 2023, Burberry continues to reimagine its classics—比如重释骑士 logo and introducing bold new color palettes—while staying true to its核心 values of quality and实用性. As the brand navigates the balance بين heritage and hype, its story remains a testament to timeless design meeting relentless innovation.