Since its inception in 1856, Burberry
Thomas Burberry opened his first store in Basingstoke, England, initially focusing on durable outdoor clothing. His breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that transformed rainwear. The material's success led to the creation of the legendary trench coat, originally designed for British soldiers during World War I. By the early 20th century, Burberry's signature beige check pattern emerged, adorning everything from scarves to luggage linings. This distinctive design became a hallmark of sophistication, cementing the brand's status among elite clientele. Explore Burberry's classic and modern designs in this product showcase. Burberry's influence extended beyond fashion, becoming a cultural symbol in films like Breakfast at Tiffany's
Recent collections highlight sustainable practices, such as eco-friendly trench coats, reflecting the brand's commitment to environmental responsibility. Did you know Burberry was among the first luxury brands to ban fur in 2018? This forward-thinking approach ensures its relevance for new generations. Today, under Creative Director Daniel Lee, Burberry continues to redefine heritage aesthetics with bold prints and unexpected textures. Collaborations with artists juxtapose the label's storied past with cutting-edge trends, attracting younger audiences through social media campaigns and limited-edition drops.From Humble Beginnings to Global Icon
Cultural Impact and Modern Reinvention
The Future of Burberry: Innovating Tradition
From military gear to red-carpet statements, Burberry remains a masterclass in evolving while preserving identity. As it strides into its third century, the brand proves that true luxury lies not just in materials, but in storytelling and adaptability.