Burberry, a name synonymous with British luxury, has a rich history that dates back to 1856. Founded by Thomas Burberry, the brand initially started as a small outfitter's shop in Basingstoke, England. Over the years, Burberry has evolved into a global icon, known for its distinctive check pattern and timeless trench coats.

The Birth of an Icon

Thomas Burberry was only 21 years old when he established his company. His vision was to create durable, weatherproof clothing that could withstand the harsh British climate. In 1879, Burberry invented gabardine, a breathable, weatherproof fabric that revolutionized outdoor wear. This innovation laid the foundation for the brand's future success.

By the early 20th century, Burberry had gained recognition for its high-quality outerwear. The brand's trench coat, originally designed for British army officers during World War I, became a staple in civilian wardrobes post-war. The coat's functional design, including features like epaulettes and storm flaps, has remained largely unchanged, attesting to its timeless appeal.

The Burberry Check: A Symbol of Elegance

One of Burberry's most recognizable symbols is its iconic check pattern. Introduced in the 1920s as a lining for the trademark trench coats, the check quickly became a hallmark of the brand. Over the years, it has been used in various products, from scarves to handbags, cementing its status as a global fashion icon.

However, the brand faced challenges in the late 20th century when the check became overexposed, leading to a dilution of its exclusivity. In response, Burberry's then-CEO, Angela Ahrendts, and Creative Director, Christopher Bailey, embarked on a mission to reposition the brand. They successfully revitalized Burberry's image by balancing tradition with modernity, appealing to a new generation of consumers.

Modern Innovations and Sustainability

In recent years, Burberry has embraced technology and sustainability, ensuring its relevance in the modern world. The brand has integrated digital innovation into its business model, from live-streaming fashion shows to leveraging social media for marketing. Additionally, Burberry has committed to sustainability, pledging to become carbon neutral by 2022 and reducing its environmental footprint across its supply chain.

Burberry's dedication to innovation and quality is evident in its latest collection, which features a blend of traditional craftsmanship and contemporary design. For those interested in exploring Burberry's product offerings, check out this comprehensive product spreadsheet

A Legacy That Endures